GENERAL DESCRIPTION

The TikTok Shop Manager will be responsible for overseeing and managing Tree Hut’s brand presence on the TikTok social media platform. The primary role will involve driving sales and media performance objectives, increasing brand awareness, and engaging with a vibrant, diverse community of TikTok users. You will collaborate with creative teams to develop content that resonates with Tree Hut’s target audience, ensuring it aligns with the brand’s values of self-care, beauty, and quality. You will analyze performance data, track trends, and optimize the TikTok shop and TikTok Shop ads experience to maximize conversions and customer satisfaction. The ideal candidate will have a strong understanding of TikTok’s full shop features and capacities, e-commerce, advertising, content creation, social media trends, affiliate community development and strategic brand positioning. The TikTok Shop manager will play a crucial role in content creation, launching new products and promotions, working closely with influencers and content creators to amplify brand messaging.
If you are passionate about social commerce, TikTok trends, and helping people discover high-quality beauty products, this is the perfect opportunity to be a key player in Tree Hut’s continued growth and success on the platform.

Please consider before applying that the person in this role will be required to work in-office at our Fort Worth, TX (Alliance) location. Remote or hybrid work options are not available for this position.

RESPONSIBILITIES AND ESSENTIAL DUTIES

• Oversee the management of Tree Hut’s TikTok shop, ensuring that product listings are up-to-date, visually appealing, and easy to navigater
• Develop, implement, and oversee TikTok Shop ad campaigns, ensuring that strategy is executed and optimized per brand marketing and media objectives, and content is curated for optimal delivery and performance.
• Drive social e-commerce sales, increasing brand awareness, and creating engaging shopping experiences for TikTok shoppers
• Take full ownership of managing TikTok shop and TikTok shop ad campaigns, including integrating products into the platform, managing inventory, ad campaign creation and
  
  optimization, and ensuring compliance with TikTok’s e-commerce guidelines and policies
• Produce and execute high-quality, on brand TikTok UGC content that speaks to the latest trends and appeals to TikTok communities including TikTok video content, reels, and other engaging formats
• Develop a content calendar for TikTok that aligns with internal marketing goals, highlighting product benefits, brand values, creating a connection with shopper communities
• Work closely with cross-functional departments (Operations, Supply Chain, Social Media, and more) and Media Agency to integrate TikTok Shop with existing e-commerce platforms, ensuring synchronization of inventory, order management, and customer data
• Plan and execute sales strategies to develop and implement tactics to increase sales and traffic to the TikTok Shop including setting sales goals, adjusting pricing, and tracking effectiveness of each campaign.
• Host and manage live streaming sessions to interact with community, showcase products in real-time, and drive sales directly though TikTok’s live shopping features
• Collaborate with influencers, content creators, and TikTok personalities to feature products in their videos, reviews, and tutorials. Track effectiveness of influencer campaigns and adjust strategies to optimize reach and sales goals
• Develop and oversee a well-organized affiliate program on TikTok Shop, targeting top-tier creators for high-impact partnerships
• Track, analyze, and report the performance of TikTok Content, TikTok Shop sales, and engagement metrics. Use data to identify trends, adjust strategies, and optimize the customer experience.
• Identify areas of growth, experiment with new strategies, and refine tactics to improve overall performance and ROI.

EXPERIENCED REQUIRED

• Bachelor’s degree in Marketing, Advertising, or other field required
• 3-5 years of proven experience managing TikTok Shop via Shopify, including product listing, connector synchronization, shipping processes, and maintaining shop health.
• Extensive experience managing e-commerce platforms and paid social advertising campaigns, with a deep understanding of TikTok Shop's features, tools, advertising services, and best practices.
• Strong grasp of TikTok’s platform, including content creation, trends, user-generated content (UGC) strategies, advertising methods and campaign set up, and leveraging analytics for improved performance.
• Expertise in social media marketing, building relationships with influencers, and managing community engagement to drive brand presence and sales.
• Exceptional written and verbal communication, with the ability to create clear and effective creator briefs.
• Innovative thinker with a knack for generating creative ideas to engage the TikTok community and increase sales.
• Familiarity with trends in the skincare and beauty industry, ensuring content and campaigns stay relevant.
• Strong analytical skills to interpret data and make informed, data-driven decisions to optimize performance.
• Comfortable working independently and collaborating within a fast-paced environment.

 WHAT WE OFFER

• Competitive salary plus bonus structure
• Annual bonus program of up to 35% based on company metrics
• Career pathing and development
• Medical / Dental / Vision / Life
• Matching 401k up to 4%
• Travel opportunities